By: Jonah Berger, Keith Nobbs

Invisible Influence: The Hidden Forces that Shape Behavior

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.

If you’re like most people, you think th

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Invisible Influence: The Hidden Forces that Shape Behavior
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